A couple of weeks ago, “fleek” by Zalando asked me, if I might be interested in being part of their test-phase campaign. If so, I would have to prepare three different kind of video clips:

1. Intro #aboutme
2. Style Review #ootd
3. Trend forecast #whatstrending

It didn’t took me long until I decided to be part of the campaign as it could help me gain more reach and awareness. One of the questions have been: “how would you describe your own style?” I have to admit, that I didn’t know the answer to that, whenI first read that question, as I never asked myself that question. To me, it always has been “the usual”.

Well, this collaboration kinda gives me the chance to take stock in oneself. So: What is the definition of style? The definition of my OWN style?

The answer to that is very simple: mix fashion. I just love the combination of casual and chic. That’s why I combined this grey sweater with bows to a pair of mom jeans and Converse chucks. And not to forget: a black geometric bucket bag. In that way, the outfit isn’t only just simple or casual, but somehow chic at the same time. 

Tell me. What is your definition of style? 

Sweater: ZARA // Jean: ZARA // Sneakers: CONVERSE // Watch: ROESEFIELD // Bag: ZARA // Ring: & OTHER STORIES

Photos by Andy Cu
Edited by Cindy Cu

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